55
flat bar
Worth a lookShows low returns (1.7%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$15.75avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$5.39–$29.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,601.45avg incumbent reviews — the moat a new listing must climb
Market size
Okay$140K$140K/yr · 122K searches
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality