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53

flameless taper candles

Worth a look

Shows a sweet-spot price point ($23.26 avg), but high returns (8.1%) keeps it on the watch list.

Market size 78Growth 17Conversion 36Competition 80Returns 14Price range 83Avg price 95Brand share 55Review moat 53Quality gap 45

Avg price

Incredible$23.26

avg listing price — sweet spot $15–$100

Price range

Great$5.51–$69.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Market size

Great$1.0M

$1.0M/yr · 1.5M searches

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Good1,379.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Returns

Bad8.1%

return rate — above 5% kills the launch gate

Reviews