51
flagging tape
Worth a lookShows low returns (0.7%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Review moat
Good843.89avg incumbent reviews — the moat a new listing must climb
Market size
Good$358K$358K/yr · 293K searches
Price range
Okay$2.15–$26.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.75avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality