47
fist hammer
Skip itSoft demand (-39.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible26.85avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$40.48avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$23.24–$134.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$123K$123K/yr · 72K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-39.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier