64
fishing scissors
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Good542avg incumbent reviews — the moat a new listing must climb
Growth
Good+46.5%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good$12.82avg listing price — sweet spot $15–$100
Price range
Good$6.01–$25.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$257K$257K/yr · 247K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality