50
fireproof file cabinet
Worth a lookShows a $1.4M/yr market, but prices mostly outside the sweet spot ($17.54–$1957.16) keeps it on the watch list.
Market size
Great$1.4M$1.4M/yr · 366K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$140.92avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,090.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Price range
Bad$17.54–$1957.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price