firefly lights solar outdoor
Worth a lookShows a sweet-spot price point ($28.42 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$28.42avg listing price — sweet spot $15–$100
Growth
Great+103.2%90-day search growth — must beat 0% to launch
Price range
Great$10.27–$68.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$318K$318K/yr · 293K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,637.63avg incumbent reviews — the moat a new listing must climb