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fire retardant spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great375.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great$83.65avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Market size
Good$490K$490K/yr · 77K searches
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$15.95–$286.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price