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fire gloves
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.77avg listing price — sweet spot $15–$100
Price range
Great$9.35–$44.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Okay$268K$268K/yr · 274K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,032.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-30.2%90-day search growth — must beat 0% to launch