63
fire extinguisher mount
Worth a lookShows a sweet-spot price point ($21.46 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.46avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$6.18–$63.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great371.73avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Market size
Good$563K$563K/yr · 401K searches
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand