60
fire extinguisher for boat
Launch itA $1.1M/yr market growing +86.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.87avg listing price — sweet spot $15–$100
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Growth
Great+86.0%90-day search growth — must beat 0% to launch
Market size
Great$1.1M$1.1M/yr · 443K searches
Price range
Great$10.60–$34.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,270.45avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand