43
finger lights
Skip itSoft demand (-29.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.77avg listing price — sweet spot $15–$100
Price range
Great$6.59–$48.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,170.29avg incumbent reviews — the moat a new listing must climb
Market size
Good$352K$352K/yr · 370K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-29.4%90-day search growth — must beat 0% to launch