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fine sandpaper
Skip itPrices mostly outside the sweet spot ($4.07–$13.84) — this niche doesn't clear our bar today.
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,834.9avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Market size
Okay$136K$136K/yr · 124K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.18avg listing price — sweet spot $15–$100
Price range
Bad$4.07–$13.84cheapest to priciest tracked listing — scored on the share inside $15–$100