53
fine line tape
Worth a lookShows low returns (0.8%), but a small market ($73K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.89–$37.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good743.59avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.83avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 62K searches