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felt pads small
Skip itPrices mostly outside the sweet spot ($4.14–$13.98) — this niche doesn't clear our bar today.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Avg price
Bad$7.27avg listing price — sweet spot $15–$100
Market size
Bad$75K$75K/yr · 96K searches
Review moat
Bad14,396avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.14–$13.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand