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farmhouse ceiling light
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$51.47avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Review moat
Good623.68avg incumbent reviews — the moat a new listing must climb
Price range
Good$19.15–$133.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Okay$137K$137K/yr · 351K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale