67
farm gate latch
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$22.00avg listing price — sweet spot $15–$100
Review moat
Great188.38avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.40–$56.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$189K$189K/yr · 181K searches
Signals No Dominant Brand