40
fall protection
Skip itPrices mostly outside the sweet spot ($30.89–$917.77) — this niche doesn't clear our bar today.
Review moat
Great385.21avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Returns
Okay3.2%return rate — above 5% kills the launch gate
Avg price
Okay$229.84avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$121K$121K/yr · 56K searches
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$30.89–$917.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price