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f17t8 fluorescent bulb 24 inch

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Soft demand (-7.0% this quarter) — this niche doesn't clear our bar today.

Market size 32Growth 22Conversion 80Competition 37Returns 42Price range 85Avg price 95Brand share 47Review moat 78Quality gap 58

Avg price

Incredible$25.24

avg listing price — sweet spot $15–$100

Price range

Great$11.60–$37.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great448.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$149K

$149K/yr · 72K searches

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Reviews