40
exterior barn door hardware
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$45.19avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 1.3M searches
Price range
Good$24.31–$134.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,307avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand