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extension cord with switch
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.17avg listing price — sweet spot $15–$100
Price range
Good$7.63–$24.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$265K$265K/yr · 342K searches
Review moat
Okay1,889.51avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand