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extension cord ends
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Price range
Good$4.03–$41.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.25avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$328K$328K/yr · 298K searches
Review moat
Okay1,685.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.7%90-day search growth — must beat 0% to launch