45
extension cord 3 feet
Skip itPrices mostly outside the sweet spot ($4.45–$14.00) — this niche doesn't clear our bar today.
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good$648K$648K/yr · 577K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,442.18avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.27avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$4.45–$14.00cheapest to priciest tracked listing — scored on the share inside $15–$100