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54

extension cord 25 ft

Worth a look

Shows searches that convert (14.7% search→purchase), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 82Growth 45Conversion 97Competition 24Returns 75Price range 76Avg price 79Brand share 36Review moat 19Quality gap 13

Conversion

Incredible14.7%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.3M

$1.3M/yr · 530K searches

Avg price

Great$16.40

avg listing price — sweet spot $15–$100

Price range

Great$8.43–$36.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Growth

Okay+16.1%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad15,926.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Reviews