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expansion tank
Skip itSoft demand (-35.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$45.31avg listing price — sweet spot $15–$100
Price range
Incredible$15.73–$78.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great184.8avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Okay$229K$229K/yr · 148K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier