40
esr meter
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Avg price
Great$69.34avg listing price — sweet spot $15–$100
Review moat
Great355.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$19.96–$156.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 41K searches
Signals High Price