50
escutcheon plate
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($69K/yr) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great306.15avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$1.04–$25.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Avg price
Okay$9.09avg listing price — sweet spot $15–$100
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$69K$69K/yr · 245K searches