49
end table with lamp attached
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Great$65.75avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good606.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$29.63–$198.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$98K$98K/yr · 232K searches
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale