51
emergency flashlights for home power failure
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but a small market ($57K/yr) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$16.67avg listing price — sweet spot $15–$100
Price range
Good$5.26–$38.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,861.36avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 67K searches