65
elevator key
Worth a lookShows a thin review moat (41 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible40.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$20.57avg listing price — sweet spot $15–$100
Price range
Great$5.91–$65.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Okay$136K$136K/yr · 100K searches
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier