48
elephant snot
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible49.73avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$108.85avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Bad$12.86–$434.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$55K$55K/yr · 5K searches
Brand share
Bad100%top-5 brand share — brand-locked demand