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electrician scissors
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$21.68avg listing price — sweet spot $15–$100
Price range
Great$9.79–$44.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Good897.23avg incumbent reviews — the moat a new listing must climb
Market size
Good$468K$468K/yr · 318K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand