55
electrician knife
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$30.87avg listing price — sweet spot $15–$100
Price range
Great$10.02–$77.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great497.29avg incumbent reviews — the moat a new listing must climb
Market size
Good$511K$511K/yr · 397K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand