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electrical box
Launch itA $1.0M/yr market growing +9.8% this quarter with returns at 3.6% — clears our launch bar.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Market size
Great$1.0M$1.0M/yr · 1.7M searches
Avg price
Great$16.30avg listing price — sweet spot $15–$100
Price range
Good$3.93–$46.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,799.11avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand