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electric window candles

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A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 14Conversion 34Competition 64Returns 31Price range 87Avg price 95Brand share 59Review moat 73Quality gap 47

Avg price

Incredible$26.57

avg listing price — sweet spot $15–$100

Price range

Great$8.04–$74.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good585.16

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Market size

Bad$42K

$42K/yr · 57K searches

Search terms