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electric scissors
Worth a lookShows a sweet-spot price point ($30.90 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$30.90avg listing price — sweet spot $15–$100
Price range
Incredible$16.15–$46.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,111.58avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Good$279K$279K/yr · 210K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.5%90-day search growth — must beat 0% to launch