55
edge finder
Worth a lookShows low returns (1.0%), but soft demand (-18.3% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$30.86avg listing price — sweet spot $15–$100
Review moat
Great176.21avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good$9.14–$131.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$105K$105K/yr · 46K searches
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand