31
easy heat
Skip itSoft demand (-71.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$51.88avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,732.72avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.94–$203.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.8%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 20K searches
Growth
Bad-71.0%90-day search growth — must beat 0% to launch