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dust mask
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.3M searches
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.06avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.83–$34.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Review moat
Bad26,199.77avg incumbent reviews — the moat a new listing must climb