47
dust deputy
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$90.37avg listing price — sweet spot $15–$100
Review moat
Great460.89avg incumbent reviews — the moat a new listing must climb
Market size
Good$824K$824K/yr · 327K searches
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Okay$30.08–$274.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals High Price