56
dust barrier
Launch itA $930K/yr market growing +30.3% this quarter with returns at 2.8% — clears our launch bar.
Avg price
Great$87.37avg listing price — sweet spot $15–$100
Market size
Great$930K$930K/yr · 1.3M searches
Review moat
Good592.74avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+30.3%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$9.67–$291.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price