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dusk to dawn timer
Skip itA concentrated shelf (top 5 take 72% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Growth
Good+43.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.32avg listing price — sweet spot $15–$100
Price range
Okay$9.35–$19.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$138K$138K/yr · 136K searches
Returns
Okay4.8%return rate — above 5% kills the launch gate
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad5,645.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf