39
duravent
Skip itSoft demand (-52.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great119.41avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$149.53avg listing price — sweet spot $15–$100
Market size
Okay$134K$134K/yr · 69K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$37.14–$757.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-52.9%90-day search growth — must beat 0% to launch
Signals High Price