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57

duct sealant

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 71Conversion 74Competition 37Returns 94Price range 82Avg price 92Brand share 33Review moat 48Quality gap 45

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$21.80

avg listing price — sweet spot $15–$100

Price range

Great$5.00–$68.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Growth

Good+53.6%

90-day search growth — must beat 0% to launch

Review moat

Okay1,712.1

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay$148K

$148K/yr · 98K searches

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