52
duct seal
Worth a lookShows low returns (1.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.00avg listing price — sweet spot $15–$100
Growth
Good+55.8%90-day search growth — must beat 0% to launch
Review moat
Good1,086avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.55–$28.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$323K$323K/yr · 192K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand