46
duct knife
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Great$13.62–$40.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.01avg listing price — sweet spot $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Review moat
Good511.56avg incumbent reviews — the moat a new listing must climb
Market size
Okay$150K$150K/yr · 82K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf