50
drywall tape
Worth a lookShows searches that convert (11.4% search→purchase), but pricing outside the sweet spot ($8.96 avg) keeps it on the watch list.
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good522.94avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$298K$298K/yr · 292K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.08–$21.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Avg price
Okay$8.96avg listing price — sweet spot $15–$100