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drywall repair kit
Launch itA $2.5M/yr market growing +13.6% this quarter with returns at 1.2% — clears our launch bar.
Market size
Incredible$2.5M$2.5M/yr · 1.8M searches
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Good$3.20–$32.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.94avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,118.11avg incumbent reviews — the moat a new listing must climb