57
drop light
Worth a lookShows a sweet-spot price point ($29.93 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$29.93avg listing price — sweet spot $15–$100
Price range
Great$8.74–$66.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$273K$273K/yr · 202K searches
Review moat
Okay1,713.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand