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drill combo kit
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good$497K$497K/yr · 216K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$266.85avg listing price — sweet spot $15–$100
Review moat
Okay3,045.44avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$42.97–$1036.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price